Asaad Al Dhafer
Co-Founder

With an extensive 16-year background in media and communications, Asaad is a strategic communications specialist, and a certified trainer from the Global Canadian Center. Asaad has an executive work experience, growing into more senior roles with high profile organizations in the UAE.

Asaad is currently a Consultant at Al Qurm Management Consultancy for Social and Educational initiatives sponsored by Sheikh Abdullah Bin Zayed Al Nahyan, the UAE Minister of Foreign Affairs.

Asaad worked as a media and development manager for His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, where he was responsible for developing and implementing the Strategic Positioning Plan and supervising the execution of the official communications. He established and managed the Mansoor bin Mohammed Photography Award.

He was working as an Assistant Manager of Government Communications at The Executive Council of Dubai where he participated in developing the Government brand identity, the General Policy of Dubai Government Communications, and the Government Development Pillar in the Dubai Strategy Plan 2015.


Asaad also held the role of a Senior Executive Media of Corporate Communications Unit at The Executive Office of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President Prime Minister of the UAE and Ruler of Dubai. He was engaged in launching and implementing several initiatives, programs, and events, such as Arab Strategy Forum, Dubai School of Government, Emirates National Development Program, Dubai Government Excellence Program, Mohammad Bin Rashid Arab Management Award, Mohammad Bin Rashid Program for Leadership Development, and The Dubai Institute for Human Resource Development.

A holder of a Master’s degree in Public Administrations from Dubai School of Government, and also has a Bachelor’s degree in Mass Communications.

As a co-founder of Xplorex, there lies a genuine passion for education and travel. One time, Asaad was the Founding Partner and the Managing Editor of Al Musafer Magazine (The Traveler). Asaad is in love with Arabic Literature and poetry, and enjoys sports, adventures, writing, and good coffee.